Use an editor to spell check essay. Throughout the years, advertising has varied in many ways from catchy slogans to iconic logos. Some may say there is nothing wrong with a little healthy competition, but what if one area is gaining the benefits slightly different than the others because of their boldness?
Earlier in the century, the steady rise of industry and the formulation of a market economy - fueled by wage labor instead of the traditional system of apprenticeship - as well as the formulation of national banking standards created a sound, firm base for modern, capitalist economics.
From the increasingly industrialized and urbanized American landscape, a unique phenomenon in marketing was born, and sometime around the s, American advertisements essay concept of modern advertising emerged in American society. Predominately appealing to American women - who were seen as the bedrock of American families, and thus, those most likely to make use of consumer goods - companies began to advertise in newspapers, on broadsides, and billboards.
The reality of this new form of advertisement is seen in this document packet's photograph of a boardwalk, where product names literally cover the entire streetscape.
Of course, the custom of placing advertisements in newspapers held a tradition in American society; however, the advertising techniques and strategies that formed in the middle to latter part of the nineteenth century acquired a different character.
Traditionally, businesses would post brief assessments of their wares in the advertising sections of newspapers, merely providing a list of their goods to inform the public of what was available for purchase.
The new advertisements, American advertisements essay contrast, focused on creating unique slogans that customers would remember and that cast products in an optimistic light. The Industrial Revolution saw a slew of innovations in technology and medicine, and these innovations fueled a growing advertising industry.
Products of similar designs began to compete against one another - a particular model of steam engine would feature unique instruments and features, for example, and these differences would be emphasized in the product advertisement.
Perhaps the most famous examples of these type of advertisements can be found in the now-famous Sears and Roebuck catalogue.
By the s, advertisement seemed to take on a driving aspect of its own, and focused on the creation of "wants" and "needs" in the growing consumer population. In order to create a market for certain items, clever businessmen would advertise products in careful language, designed to influence potential buyers into seeing the necessity of owning particular products.
Evidence of this is seen in the growing number of appliances such as cooking stoves, washing machines, and sewing machines produced at this time, and found within "modern" households.
Advertisements appealed to women especially, detailing how the possession of a cooking stove, for instance, was guaranteed to reduce the toil and labor of the kitchen, and thus free time for "nurturing" the family according to the values and standards of the day.
Women were intended, in a sense, to be the principle consumers of the new market economy. In creating wants and needs in a population of consumers, advertisement was instrumental in paving the way for successful capitalism in America. The place of women in the new economy was even more firmly cemented in the early decades of the twentieth century, with the rise of Progressivism and supply and demand economics.
Progressive reformers and businessmen alike appealed to and propagated the idea of virtuous households, carrying a theme from the culture of sentimentalism in the s that stressed the value of nuclear families with morally upright - if submissive - mothers.
Many of the advertisements seen in this collection are clearly directed at women. The "Fleischmann's Recipes" cookbook celebrates the wholesome properties of the yeast, but in addition to this, it also promises women that the use of the yeast will ensure a happy household and family life.
Domestic economy - the science of good housewifery - is usually attributed to post World War II years, at least in the minds of the American public. In fact, the foundations of household economy were raised in the early twentieth century and during the World War I era.
Home economy, in theory, allowed the housewife to make the most of finances, so that her family could purchase current technological innovations like automobiles, radios, and refrigerators. The logic here was that, with these new technologies, life would be made easier for both the housewife for whom societal values provided a labor-intensive schedule of household "duties" and her family, as well as provide capital for the growing economy.
An excellent example of this household economy - produced by a woman, the famous home economist Christine Frederick - is found in the form of a lengthy pamphlet included in this document packet.
President Calvin Coolidge and other conservative political leaders and economists of the day - such as Herbert Hoover - placed an undue emphasis on consumerism in a false sense of security that the monopolized market for new technologies would carry Americans through to unrivaled wealth and prosperity.
In reality, many historians find that consumerism in the early twentieth century probably had a negative as well as a positive affect on American society; although advances in technology and home economics doubtlessly improved the quality of life for some Americans, consumerism spurred by advertisement created an illusion of demand that likewise created an overabundance of supply in automobiles and similar products.
The existence of a saturated market is held as one of the heralds or causes of the Great Depression, which led many Americans to experience some of the greatest poverty and economic suffering in American history.Included: advertising essay compare and contrast essay content.
Preview text: The main aspect of advertising is to 'get more bang for the buck', to make it aesthetically pleasing to the eye and gain the viewer's attention. Throughout the years, advertising has varied in many ways from catchy slogans to iconic logos.
Some may s. African-American consumers were targeted as a specific market segment as early as , when a gas company in Rock Hill, S.C., worked with a church group and the local government to conduct a.
The advertisements had to have some thought put into it. If the advertisement had one couple walking and smiling, it is suppose to mean or symbolize something. Everything in advertisements have something that is either, one, trying to get your attention, or two, trying to make you see something from a particular perspective.
What D’Agata describes, and what “The Making of the American Essay” presents—form unbothered by the roilings of the world, the essay untethered from .
Jun 09, · These advertisers aren't afraid to make waves. From ads that depict drug use to ads that show just too much skin, see the most controversial campaigns.
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